The final part of the research was to look at what genre appeals to what type of audience. We looked at gender & age. This was to give us an idea as to what audience may be interested in our film/film opening and this is what we found:
Action -
Gender: men/boys
Age: late teens/young adult - (14-17), (18-24)
Comedy -
Gender: Women (58%) Men (42%)
Age: Strong appeal to those under 25
Thriller -
Gender: Men (48%) Women (52%)
Age: Strong appeal to those under 25
Romance -
Gender: Typically a female demographic, (71%)
Age: Strong appeal to those under 25
Family Movies -
Gender: Mainly female, Women (60%) Men (40%)
Age: Strong appeal to children, and those under 40
Horror -
Gender: Both, Women (53%) Men (47%)
Age: Strong appeal to those under 25
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