Target Audience & Genre...

The final part of the research was to look at what genre appeals to what type of audience. We looked at gender & age. This was to give us an idea as to what audience may be interested in our film/film opening and this is what we found:

Action - 
Gender: men/boys
Age: late teens/young adult - (14-17), (18-24)

Comedy -
Gender: Women (58%) Men (42%)
Age: Strong appeal to those under 25

Thriller -
Gender: Men (48%) Women (52%)
Age: Strong appeal to those under 25

Romance - 
Gender: Typically a female demographic, (71%)
Age: Strong appeal to those under 25

Family Movies -
Gender: Mainly female, Women (60%) Men (40%)
Age: Strong appeal to children, and those under 40

Horror -
Gender: Both, Women (53%) Men (47%)
Age: Strong appeal to those under 25

Regional Funding...

The second term we researched was Regional Funding. This is basically local funding which increases tourism, and helps poorer towns which aren't that well known, become known. Examples of films which have been funded by regional funding are:

• Promethious 
• Goal
• Harry Potter
• James Bond
• Hot Fuzz

There are also two examples of regional funding organisations for each country which is part of the UK, these are;

• Screen West Midlands
• Wales Screen Commission
• Northern Ireland Screen
• Scottish Screen

International Co - Production...

For our main film opening we had to do some research into four areas, my group chose to research two areas; International Co-Production & Regional Funding. Firstly is International Co-Production...

International Co-Production is where two or more production companies from different countries work together to produce a film. Films that have been co - produced are:

• Johnny English
• Sherlock Holmes
• Harry Potter
• Inception

Canal + and an Italian film production company also worked on the film Gladiator. In total there have been 355 co-production films in the last 7 years.